Publisher to serve on 2018 NPAS board of directors
Newspaper people from across the state of Nebraska gathered April 20-21 at the Cornhusker Marriott Hotel in Lincoln for the 144th annual Nebraska Press Association Convention. The Nebraska Press Association is the state’s oldest trade association comprised of all 166 daily and weekly newspapers in Nebraska.
Members of the Texas Press Association judged more than 3,800 separate entries representing nine dailies and 62 weeklies in the 2018 Nebraska Better Newspaper Contest.
First, second, and third place winners were announced Saturday night at an awards banquet where more than 160 journalists attended.
The Stapleton Enterprise brought home five awards, including one first place in Division A.
First place went to the Creative Printers Online ad submitted in the single retail advertising idea – black and white division. The judge commented, “Good half page ad with good art selection. Newspapers should advertise what they have to offer, and this is a great example of doing it well.
Second place was awarded to “Blast from the Past,” entered in the reader interaction-contest division. The judge commented, “One of your newspapers does something similar to Blast from the Past. It gets readers to participate with entries, and I think readers enjoy reading.” The judge suggested, when possible, to date the photos, even if you have to approximate with something like 1930’s.
Third place awards went to:
Look Who’s New To You in the feature series category. The judge commented, “The Look Who’s New To You” series is a wonderful way to highlight and promote community, and the stories are well done. They are enjoyable to read and really give the reader a sense of being introduced firsthand to each person.”
Salute to Veterans in the small ad (1/4 page or less) division. The judge commented, “Definitely the most prominent ad on the page. Again, the simple silhouette draws the eye because the ad is not cluttered with too many elements.
A & B Hay Company of Arnold in the agricultural advertisement division. The judge commented, “They look happy. Love the understated message. Hits quick, doesn’t say too much, but likely sticks in the reader’s mind. We all need to show this to other advertisers to convince them that by saying less, they can say more.”
The Thomas County Herald was awarded first place for their Sandhills Family Dental advertising campaign. The dental clinic runs a new ad every month and three ads were submitted. The judge commented, “Nice use of photos to draw me in.”
Marcia Hora, publisher of The Stapleton Enterprise/McPherson County News and Thomas County Herald was elected to serve as a director on the Nebraska Press Advertising Service board. The announcement came at the annual meeting of the Nebraska Press Association and Nebraska Press Advertising Service held Friday afternoon, April 20, at the Cornhusker Marriott Hotel.